No matter the complexity of the phone, battery life is the Achilles heel of modern smart phones. No matter how many amazing things you could do with a ...
In a great example of how mobile reporting can help communities, Unilever cleaning brand Cif has set about tackling racist Romanian graffiti. The brand has launched an app ...
“Likes don’t save children’s lives. We need money to buy vaccines for instance – UNICEF Sweden on Facebook 2013” The growth and refinement of digitally led charitable communication’s ...
Augmented reality in advertising has gotten a bit of a bad deal. On one hand, the technology has the opportunity to enhance advertising across channel and has refined the ...
Oscar Mayer wants bacon to go beyond the breakfast table, as their “Wake Up and Smell the Bacon” campaign attempts to own not just a consumer’s first meal, ...
Big brand charity advertising has always taken on some big causes, causes which require large amounts of resource. Harnessing unused computing power has been a way to do ...
Apple has announced the rebrand and launch of its ‘iOS in the Car’ technology, under the name ‘CarPlay’. Apple’s CarPlay technology allows iPhone 5 (S/C) users to control ...
With the announcement of three online developer conferences starting in April, Google has continued to move forward with Project Ara or its modular phone concept. The idea, run ...
Luxury apparel brands and advertising have always aimed to strike the balance between scaling the brand’s message and still giving a sense of exclusivity, something that is especially ...
Absolut in Argentina has become one of the first brands to use Whatsapp within a campaign to promote ‘Absolut Unique’, a line of vodka in which each bottle ...
