No matter the complexity of the phone, battery life is the Achilles heel of modern smart phones. No matter how many amazing things you could do with a ...
On August 15, 2014 / By DuBose ColeIn a great example of how mobile reporting can help communities, Unilever cleaning brand Cif has set about tackling racist Romanian graffiti. The brand has launched an app ...
On June 3, 2014 / By DuBose Cole“Likes don’t save children’s lives. We need money to buy vaccines for instance – UNICEF Sweden on Facebook 2013” The growth and refinement of digitally led charitable communication’s ...
On April 21, 2014 / By DuBose ColeAugmented reality in advertising has gotten a bit of a bad deal. On one hand, the technology has the opportunity to enhance advertising across channel and has refined the ...
On March 24, 2014 / By DuBose ColeOscar Mayer wants bacon to go beyond the breakfast table, as their “Wake Up and Smell the Bacon” campaign attempts to own not just a consumer’s first meal, ...
On March 8, 2014 / By DuBose ColeBig brand charity advertising has always taken on some big causes, causes which require large amounts of resource. Harnessing unused computing power has been a way to do ...
On March 6, 2014 / By DuBose ColeApple has announced the rebrand and launch of its ‘iOS in the Car’ technology, under the name ‘CarPlay’. Apple’s CarPlay technology allows iPhone 5 (S/C) users to control ...
On March 3, 2014 / By DuBose ColeWith the announcement of three online developer conferences starting in April, Google has continued to move forward with Project Ara or its modular phone concept. The idea, run ...
On February 27, 2014 / By DuBose ColeLuxury apparel brands and advertising have always aimed to strike the balance between scaling the brand’s message and still giving a sense of exclusivity, something that is especially ...
On February 22, 2014 / By DuBose ColeAbsolut in Argentina has become one of the first brands to use Whatsapp within a campaign to promote ‘Absolut Unique’, a line of vodka in which each bottle ...
On December 10, 2013 / By DuBose ColeAdvertising Aphasia is a blog about Psychology, Advertising & Technology and how these things are combining.
Its a combination of opinion, think pieces and great work from around the world that highlights interesting aspects of Marketing Communications.
All views are those of the stated author and do not represent views of any other party unless explicitly noted.
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