An efficient advertising campaign is always a good thing, right? Efficiency tells a client that a media agency allocated their money in the most appropriate way, that an ...
Mexican food chain Chipotle has added ‘two minute reads’ from ten famous writers, scientists and celebrities to its packaging, in a move it says aims to ‘cultivate’ thought ...
Amazon’s recent news: from drone delivery, to Dash, to the latest ‘tweet to buy’ speak to a desire to rapidly change the purchase process and shorten the distance ...
Coca Cola India and Grey Dhaka have worked together to encourage citizens of Dhaka in Bangladesh to recycle their empty Coke bottles. In an interesting spin on normal ...
“Likes don’t save children’s lives. We need money to buy vaccines for instance – UNICEF Sweden on Facebook 2013” The growth and refinement of digitally led charitable communication’s ...
There is an amazing nostalgia around a long owned car and it’s this insight that Nissan Japan has tapped into to add value to the new car purchasing ...
Cracking pub based campaigns has always been a challenge of being interesting enough to cut through in an environment where consumers want to relax and have a drink. ...
Burger King New Zealand seems to have continued to carry the mantle for the weird Burger King ads of old. Their latest campaign uses an unusual take on ...
Today’s announcement that Facebook has acquired VR headset manufacturer Oculus for approximately $2 billion was surprising, but from early statements, it also shows how the social network sees ...
Finding the right brand name is a tricky thing. You want something that differentiates, but that people can rapidly understand. You want something that is locally relevant, but ...
