Advertising Aphasia
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When Pikachu’s The Boss: Augmented Reality & Behaviour Change

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Don’t Just Plan For Brand Love, Investigate Brand Hate

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Pollster Advertising: When Consumer Data Is the Message

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  • Advertising 0

    If Someone Gives You the Most Efficient Campaign, Ask Again…

    An efficient advertising campaign is always a good thing, right? Efficiency tells a client that a media agency allocated their money in the most appropriate way, that an ...

    On June 1, 2014 / By DuBose Cole
  • Advertising 0

    Making Product Packaging Intriguing: Chiptole, Snapple & Others

    Mexican food chain Chipotle has added ‘two minute reads’ from ten famous writers, scientists and celebrities to its packaging, in a move it says aims to ‘cultivate’ thought ...

    On May 17, 2014 / By DuBose Cole
  • Marketing 0

    Amazon’s Aim is to Change the Way We Look at the Shopping List, Not the Way We Buy

    Amazon’s recent news: from drone delivery, to Dash, to the latest ‘tweet to buy’ speak to a desire to rapidly change the purchase process and shorten the distance ...

    On May 6, 2014 / By DuBose Cole
  • Advertising 1

    Coca Cola Arcade Machine Runs On Empty Coke Bottles

    Coca Cola India and Grey Dhaka have worked together to encourage citizens of Dhaka in Bangladesh to recycle their empty Coke bottles. In an interesting spin on normal ...

    On May 2, 2014 / By DuBose Cole
  • Advertising 0

    The Problem of Online Charity: Sharing Content, Not Cash

    “Likes don’t save children’s lives. We need money to buy vaccines for instance – UNICEF Sweden on Facebook 2013” The growth and refinement of digitally led charitable communication’s ...

    On April 21, 2014 / By DuBose Cole
  • Advertising 0

    Nissan 3D Prints New Car Buyers’ Old Cars as Mementos

    There is an amazing nostalgia around a long owned car and it’s this insight that Nissan Japan has tapped into to add value to the new car purchasing ...

    On April 3, 2014 / By DuBose Cole
  • Advertising 0

    Carlsberg Lets the Customers Control Happy Hour with #happybeertime

    Cracking pub based campaigns has always been a challenge of being interesting enough to cut through in an environment where consumers want to relax and have a drink. ...

    On April 1, 2014 / By DuBose Cole
  • Advertising 0

    Burger King Starts the #BKMotel for a Place to Cheat on Beef with Chicken

    Burger King New Zealand seems to have continued to carry the mantle for the weird Burger King ads of old. Their latest campaign uses an unusual take on ...

    On March 27, 2014 / By DuBose Cole
  • Technology 0

    Facebook’s Acquisition of Oculus Shows Streaming Experiences’ Social Value

    Today’s announcement that Facebook has acquired VR headset manufacturer Oculus for approximately $2 billion was surprising, but from early statements, it also shows how the social network sees ...

    On March 25, 2014 / By DuBose Cole
  • Advertising 0

    Say What? 4 Brands Working Out Name Issues in Ads

    Finding the right brand name is a tricky thing. You want something that differentiates, but that people can rapidly understand. You want something that is locally relevant, but ...

    On March 24, 2014 / By DuBose Cole
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  • Predicting Digital Content Success with the Means-End Chain Predicting Digital Content Success with the Means-End Chain
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Latest Posts

  • When Pikachu’s The Boss: Augmented Reality & Behaviour Change

    July 24, 2016
  • Don’t Just Plan For Brand Love, Investigate Brand Hate

    July 9, 2016
  • New Year Gym Advertising Shows Its Your Life, Not Your Abs That Need A Workout

    January 6, 2016
  • Pollster Advertising: When Consumer Data Is the Message

    August 5, 2015
  • Public Health Advertising that Made Causes Tangible Creatively

    May 5, 2015

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About

Advertising Aphasia is a blog about Psychology, Advertising & Technology and how these things are combining.

Its a combination of opinion, think pieces and great work from around the world that highlights interesting aspects of Marketing Communications.

All views are those of the stated author and do not represent views of any other party unless explicitly noted.

Latest Posts

  • When Pikachu’s The Boss: Augmented Reality & Behaviour Change

    July 24, 2016
  • Don’t Just Plan For Brand Love, Investigate Brand Hate

    July 9, 2016
  • New Year Gym Advertising Shows Its Your Life, Not Your Abs That Need A Workout

    January 6, 2016
  • Pollster Advertising: When Consumer Data Is the Message

    August 5, 2015
  • Public Health Advertising that Made Causes Tangible Creatively

    May 5, 2015

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Most Popular Posts

  • IKEA’s RGB Billboard Turns One Message Into Three
  • Orange’s #Futureself Let’s You Call Yourself…in 20 Years
  • Predicting Digital Content Success with the Means-End Chain
  • Can Brands Pull? Consumers, Brands & Love
  • Why Companies Don’t Need a Website Anymore*

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