With the rise in prominence of smart watches, the development of health trackers or the proliferation of designer Google Glass, its easy to get caught up in the ...
On October 17, 2014 / By DuBose ColeIts not a good time to be a hipster, at least according to recent advertising. As ads from Smirnoff, South African Beer Brewer Garagista, H&R block and others ...
On October 15, 2014 / By DuBose ColeTraditional radio based advertising is in an opportune place in many markets across the world. While radio stations may seemingly be under continuous assault from an increasing array ...
On October 13, 2014 / By DuBose ColeTo celebrate the telecom company’s 20th anniversary, Orange used Publicis and digital agency Jam3 to allow users to call 20 years in the future and speak with themselves. ...
On October 1, 2014 / By DuBose ColeThe launch of Bungie’s Destiny, a massive first person shooter with the biggest (£310 million) production budget of a video game ever, has understandably had quite a lot ...
On September 8, 2014 / By DuBose ColeIn an effort to fight skin cancer, The Swedish Cancer Society has employed a novel approach to fighting Melanoma. To encourage children and adults to stay in the ...
On August 18, 2014 / By DuBose ColeNo matter the complexity of the phone, battery life is the Achilles heel of modern smart phones. No matter how many amazing things you could do with a ...
On August 15, 2014 / By DuBose ColeActivating sport sponsorships can be a unique challenge for a brand. As brands work their way down sport popularity, the opportunities a sponsor has to interest consumers and ...
On July 28, 2014 / By DuBose ColeWith the 2014 World Cup almost upon us, advertising campaigns for the event have been estimated to already surpass the Super Bowl in their levels of social sharing. ...
On June 12, 2014 / By DuBose ColeIn a great example of how mobile reporting can help communities, Unilever cleaning brand Cif has set about tackling racist Romanian graffiti. The brand has launched an app ...
On June 3, 2014 / By DuBose ColeAdvertising Aphasia is a blog about Psychology, Advertising & Technology and how these things are combining.
Its a combination of opinion, think pieces and great work from around the world that highlights interesting aspects of Marketing Communications.
All views are those of the stated author and do not represent views of any other party unless explicitly noted.
All Rights Reserved - Copyright 2014